“I want to introduce you to David Smith, a realtor for Royal LePage in Canada… David not only has one of the most interesting and genuinely most fascinating personal stories I’ve heard, but is also doing some of the best work I’ve seen in a long time from a realtor…” – Matthew Shadbolt, New York Times/Inman News.
It’s always an honour to receive awards, and this one is no exception. I heard last week that I was a winner of a ‘real estate video influencer award’, from over 1,300 candidates from across North America.
I was only one of two Canadians in the top ten in the ‘Home Tour + Listing Video’ category, and the fact that it was this category we were awarded in meant a lot to me because it’s the category that most directly benefits our clients.
Thank you to those of you that have trusted me with the marketing of your homes, you personally know the power of these videos; and a special thanks to Jeremy Pue of White Cloud Productions for producing our video content – I couldn’t have done it without you.
If you’d like to see the full award guide, it’s attached below:
It was a pleasure to chat with Cat Smith from @SocialWithCat on her show about David Smith Homes, in particular about using video to connect our community. Find out more about Cat here: http://www.getsocialwithcat.com/
Click the video to listen to the full interview:
1. Were you camera shy before starting The Local?
Not really, I’ve come to terms I’m a 4/10 on appearance on a good day, so really there’s very little vanity involved. There are two buttons on my phone, the big red one, which I hit once, yell at the camera for a minute, and then hit again, and then the post button. That’s it. Simple.
2. What was the subject of the last video you shot on your cell phone?
My kid’s lemonade stand! I don’t show their faces, so it was a little bit of a challenge, but a good number of my followers came out to support them.
3. Nutshell the story of how “The Local” began?
Right when I began my real estate business I wanted to build it around advocating for others instead of myself, the best way to do that was video, so I found a partner and we made videos!
4. While you didn’t start “The Local” as a direct driver of business, how has it been successful to your real estate career?
You know, I don’t think I can point to a single deal that came directly from The Local, but I can point to a lot of people that realized I was different because of it and use me because I’m different.
5. Realtors are notorious for not showing more than the real estate side of themselves. Why is advocating important, especially in your own community?
At the macro level, because I’m not just trying to show myself off, period. I was to show other people off!
6. When you talk about the subjects in your videos, you say you are “celebrating” them. Why is it important to celebrate others?
Because they’re worth celebrating. Each one of us who runs our own business or non-profit knows how lonely it can be. It can mean the world for someone to come alongside, recognize what you’re doing, and publicly celebrate it.
7. You also mentioned in an interview this means even “publicly celebrating another local realtor for their advocacy.” Will that negatively impact our business?
Yes, it might do. But really, I don’t care. If someone is inspired by someone else, why shouldn’t they use them instead of me? I love celebrating other realtors too for the great things they do.
8. How does video build trust?
It’s hard to fake it on video without everyone seeing right through you. If you’re trying to be someone else, it’s not sustainable.
9. “The Local” is a pretty involved show. But you do things like “One Minute Market Story.” It doesn’t need to be grand to tell a story, right?
Absolutely not. I think a combination of high production value pieces can be supplemented super effectively with low production value content, they have different purposes.
10. You also use video as a driver to live events. Ex.: Home Buying & Beers. Do you think video helped boost your event?
I know for sure they do, the majority of people at those events found out about them on Facebook or Instagram, primarily from organic shares and boosted posts targeting their demographic.
11. What does your quote, “People over property” mean?
It just means I care about people a lot more than I do about houses. Honestly, real estate is a just an avenue for me to care for people. That’s where I find the satisfaction in this business.
12. “If you build it, they will come.” We can just load our video on the web and people will find it right? What kind of promotion to you do when releasing a new video?
It depends on the content, but the most potential seems to still be Facebook. A huge portion of consumers are still there, and their demographic targeting is unparalleled.
13. Stealing this from Inman: “If an agent should stop doing one thing today, what would it be?”
I discovered David Smith at Inman Connect 2017. I was so inspired by the presentation he gave, The Advocate Agent. I will embed that video below if you’d like to see it.
Now, this hashtag chat will be a little different… David’s not on Twitter! But, I didn’t want to not recognize an agent killing it with social media simply because he doesn’t use a specific platform. To accommodate, David will be on my radio show, Hollywood & West Napa on KSVY Sonoma, July 31 at 10 a.m. Pacific (CA). This is where I’ll get my answers and the tweeting will come from my on Thursday the 2! If you’d like to tune it, it is streamable from KSVY on their website or via the phone app. Click here for Android, here for iOS.
We will chat all about his use of web video and filmmaking to introduce his friends and clients to community forming people South of the Fraser. He will share his tips and advice with us this August 2 during #ChatSocialGraces! I hope you’ll join us! Continue reading →
Of all the incredible people I’ve met in the Real Estate industry in the past year, Matthew Shadbolt, formerly of the New York Times and now of Inman News, stands amongst my favourites.
We first met at an event where I was volunteering with the Asian Real Estate Association of America (work that out?!) and immediately hit it off. He very kindly recommended me to some other industry influencers, and that has led to a number of very interesting opportunities to share my heart for people, most notably my talk at Inman Connect San Francisco.
Matthew recently spoke at the ‘Best Conference Ever’ event in Atlanta, where he featured me as an example of ’embedding with a community’. Matthew, I’m grateful for your encouragement, always. Read his feature below:
“Embedding with a community is one of the strongest tactics a realtor focusing on a local market can do. A great example of this is a favorite of mine, David Smith, who works the suburban Vancouver market with Royal LePaige in Canada. David’s mantra is ‘People Over Property, Always.’ and it’s something that’s in the DNA of everything he does. He’s particularly well known for a video series he produces each month called ‘The Local’ where he spotlights a local service such as a food bank, refugee center, school or library. A former pastor, David’s whole approach is that he serves the communities he happens to sell in, and as a result, even though he’s fairly new to the business, he’s growing in incredible ways. If there was ever a polar opposite to the commission breath I spoke about earlier, David would be it.”
It doesn’t get much better than that. Matthew understood my life and business intuitively because he lives similarly. All the best in your transition to Inman, Matthew!
For David Smith, real estate is simple — “[It’s] people over property,” he said to the crowd of eager listeners at Inman Connect.
Smith transitioned to real estate this year after being a pastor, something people close to him were surprised about because real estate agents tend to get a bad rap for being “predatory and flashy” — two words that seem to be the exact opposite of what Smith is all about.
He reassured doubters with this one statement: “I knew if I was going to build my business, I was going to build it my way.”